Digital PR earns links you can’t buy: coverage on UAE news sites, trade titles and the regional desks of global outlets. Here is how we find data stories, pitch English and Arabic newsrooms, time campaigns around Ramadan and Q4, and measure what coverage did for rankings.
Everything we learned from 60+ campaigns: how to find a story in your own data, which UAE newsrooms take which formats, what a campaign earns in links, and how to report results to a CFO.
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The data, the angle and the pitch behind each campaign, with the links every one of them earned.
How to prepare data and spokespeople before event weeks, so you can pitch the day a story breaks.
Finding a headline in data you already hold, anonymising it properly under the PDPL, and packaging it for editors.
Story formats that land during Ramadan, when to pitch, and the angles editors told us they are tired of.
How journalist requests work in the UAE, what a usable quote looks like, and how fast you need to reply.
Who to pitch, in which format, and why a native Arabic release outperforms a translated one.
Subject lines they open, attachments they hate, and the follow-up timing that works.
A reporting template that ties coverage to referring domains and rankings, and the vanity numbers to drop.
Gift guides, year-in-review data and Dubai Shopping Festival angles, with the deadlines editors work to.
How many respondents you need, how to split by emirate and nationality, and how to report margins honestly.
The structure Arabic editors expect, the register to write in, and the days of the week that work.
The monitoring set-up, approval chain and pitch template we use to react while a story is still live.
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Straight answers on cost, timing and what to expect. Ask us anything else on WhatsApp; a strategist replies within 2 business hours.
Most of our UAE campaigns run between AED 12,000 and AED 25,000, excluding 5% VAT. Divided by the links they earn, that usually works out at AED 2,500–6,000 per link, on news and trade sites that don’t sell placements at all.
Plan for six to eight weeks: two to three weeks to research and build the story, then three to five weeks of pitching and follow-up. Most links land in the first ten days after launch, and syndication keeps adding a few for months.
Some do and many don’t. Around 55–65% of the links our campaigns earn are dofollow. We report both, because nofollow coverage on a national title still drives branded searches, referral traffic and further pickups.
Yes. Native Arabic writers adapt each story for Arabic newsrooms instead of translating the English release, and our outreach team pitches editors in Arabic. Arabic coverage often comes with less competition for the same angle.
Yes. You sign off the angle, the data and the release before any journalist sees them. We pitch real news and trade titles on the strength of the story and never pay for coverage, so the links you earn carry no paid-link risk with Google.
Every piece of coverage appears in your live reporting dashboard with the publication, its DR, the link type (dofollow or nofollow) and whether it is still live. At the end of the campaign you get a report on the referring domains gained and the pages they point to.
No. A PR campaign is a one-off project at a fixed fee agreed upfront, or one campaign a quarter inside a monthly package. Monthly packages run month to month with no lock-in. Prices are in AED, excluding 5% VAT.
We agree a minimum link target before launch. If a campaign falls short, we rework the angle and re-pitch at no extra cost until it hits the target. In 2026, 1 in 12 campaigns needed a second angle.
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