Terms of service

1.About these terms

In shortThese terms cover any work you buy from us. Your proposal sets the specifics.

1. These terms of service (the “Terms”) apply between Company Name FZ-LLC, trade licence no. 000000, Dubai (“we”, “us”) and the business that orders our services (“you”). You accept them when you approve a Proposal or pay an invoice.
2. In these Terms:
   • Services means the work described in section 2 and in your Proposal.
   • Proposal means the written scope, deliverables and fees we send you and you approve by email, WhatsApp or e-signature.
   • Placement means a link to your website on a third-party site, secured through our outreach.
   • Live date means the date a Placement is first published and appears in your reporting dashboard.
   • Month means a calendar month starting on your billing date.
3. If a Proposal and these Terms conflict, the Proposal applies to that engagement.

2.Our services

In shortEditorial links and related SEO work, done by people and reported live.

1. We provide editorial guest posts, niche edits, digital PR, Arabic link building, local citations, and backlink audits and disavow work, as set out in your Proposal.
2. We only place links on sites we have vetted for real organic traffic, topical relevance and editorial standards. We don’t use private blog networks (PBNs) or link farms.
3. The free link gap audit has no charge and no obligation to buy. It is a set of recommendations and does not guarantee results.
4. We may use vetted freelance writers and outreach specialists. We remain responsible for their work.

3.Proposals and approvals

In shortNothing goes live without your approval: sites, anchors and content.

1. Each Month we send a shortlist of target sites with their DR, organic traffic and topical fit. You approve or reject each site before we start outreach.
2. We also share the proposed anchor text and target page for each Placement and, for guest posts, the article draft. Nothing is published without your approval.
3. Please respond within 5 business days. If we don’t hear back, unapproved items roll over to the next Month. We never place links on sites you haven’t approved.
4. Publishers make the final editorial decision. If a publisher declines or changes its terms after you approve, we propose an alternative of the same or higher quality.

4.Fees, invoicing and VAT

In shortPrices in AED plus 5% VAT, invoiced monthly in advance and due within 7 days.

1. Fees are in UAE dirhams (AED) and exclude VAT. We add VAT at the prevailing rate, currently 5%, and issue a tax invoice showing our TRN 100000000000003.
2. We invoice monthly in advance on your billing date. Invoices are due within 7 days by bank transfer or card.
3. Publisher fees, where a publisher charges one, are included in our prices. Any extra cost needs your written approval first.
4. If an invoice is more than 14 days overdue, we may pause outreach until it is paid. Live Placements stay live.
5. We may change our prices with 30 days’ written notice. A change never applies to a Month you have already paid for.

5.Term and cancellation

In shortMonth to month. Cancel any time with 30 days’ written notice.

1. Engagements run month to month. There is no minimum term unless your Proposal says otherwise.
2. Either side can cancel with 30 days’ written notice by email. Work during the notice period continues and is invoiced as normal.
3. Placements that are already live stay live and remain covered by the replacement guarantee in section 6. Fees for live Placements and work in progress are not refundable.
4. If we cancel during a Month you have prepaid, we refund the fees for Placements not yet delivered.

6.Replacement guarantee

In shortIf a Placement drops within 12 months, we replace it free with one of equal or higher quality.

1. For 12 months from its Live date, we replace any Placement that the publisher removes, changes to nofollow, sponsored or UGC without your request, or that sits on a page that is deindexed or returns an error for more than 14 days.
2. The replacement goes on a site of equal or higher DR with comparable organic traffic, and it goes through the same approval process in section 3. We aim to deliver it within 30 days of confirming the loss.
3. Your reporting dashboard checks every Placement weekly, so we usually spot a loss before you do. You can also report one by email or WhatsApp.

4. If we can’t find a suitable replacement within 60 days, we credit the full fee for that Placement against future work, or refund it if you have cancelled.
5. Replacement, credit or refund under this section is your only remedy for a lost Placement.

7.No ranking guarantees

In shortNobody controls Google’s rankings. We commit to process and transparency.

1. Search engines rank pages using many factors outside our control, and they change their systems often. We don’t guarantee any ranking, position, traffic level, number of leads or revenue.
2. We do commit to vetted sites you approve, the agreed number and quality of Placements, live reporting on every link, and honest advice when something isn’t working.

8.Your responsibilities

In shortGive us accurate information, approve on time, and keep your own claims and approvals in order.

1. You will:
   • give us accurate information about your business, website and goals
   • respond to approval requests within the time in clause 3.3
   • make sure your website and target pages are lawful and that you have the right to promote them
   • obtain any regulatory approvals your marketing needs, for example from DLD/RERA for property advertising, DHA or DoH for healthcare marketing, or VARA for virtual assets
   • tell us about any manual actions, penalties or past link schemes you know of
2. You are responsible for the accuracy of claims about your products and services that you supply or approve.

9.Content and ownership

In shortOnce paid for, content we write for you is yours. Publishers own their own sites.

1. When the related invoice is paid, you own the content we write for you, subject to each publisher’s rights over its own site.
2. You give us permission to use your business name, logo and website in outreach for the Services.
3. We only name you as a client, or publish your results as a case study, with your written permission.
4. Our methods, tools, templates and publisher relationships remain ours.

10.Confidentiality

In shortWe keep your business private. You keep our publisher list private.

1. Each side keeps the other’s Confidential Information private and uses it only for the Services. This includes your data, strategy and results, and our publisher list and pricing.
2. This doesn’t cover information that is public, already known to the other side, independently developed, or that the law requires a party to disclose.
3. These duties last for 2 years after the engagement ends. We handle personal data as described in our Privacy policy.

11.Liability

In shortOur total liability is capped at the fees you paid in the last 3 months.

1. Nothing in these Terms limits liability that cannot be limited under UAE law, including liability for fraud or wilful misconduct.
2. TO THE MAXIMUM EXTENT PERMITTED BY UAE LAW, OUR TOTAL LIABILITY ARISING OUT OF OR IN CONNECTION WITH THE SERVICES IS LIMITED TO THE FEES YOU PAID US IN THE THREE (3) MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM.
3. TO THE MAXIMUM EXTENT PERMITTED BY UAE LAW, WE ARE NOT LIABLE FOR LOSS OF PROFIT, REVENUE, RANKINGS, TRAFFIC OR GOODWILL, OR FOR ANY INDIRECT OR CONSEQUENTIAL LOSS.
4. We are not responsible for the actions of search engines or publishers, including algorithm updates and editorial decisions, except as set out in section 6.

12.Ending for cause

In shortEither side can end the engagement straight away after a serious breach that isn’t fixed.

1. Either side may end the engagement immediately by written notice if the other materially breaches these Terms and doesn’t fix the breach within 14 days of notice, or becomes insolvent.
2. We may decline or stop work that would break UAE law or a publisher’s policies.

13.Governing law and disputes

In shortUAE law applies. We talk first, then the courts of Dubai decide.

1. These Terms are governed by the federal laws of the United Arab Emirates as applied in the Emirate of Dubai.
2. If a dispute arises, a senior person from each side will try to resolve it in good faith within 30 days.
3. If it isn’t resolved, the courts of the Emirate of Dubai have exclusive jurisdiction. Alternative for counsel to confirm: the DIFC Courts.

14.Changes to these terms

In shortMaterial changes come with 30 days’ notice, and never apply to a Month you have paid for.

1. We may update these Terms. We post every change on this page with a new date and give active clients 30 days’ notice of material changes by email.
2. Changes don’t apply to a Month you have already paid for.

15.Contact us

In shortQuestions about these terms go to our client services lead. A person replies within 2 business hours.