Comparing link-building agencies? Send all three the same 12 questions.
Answer six quick questions and get a neutral RFP in English and Arabic, with a weighted scoring sheet tuned to your sector. You see all of it before we ask for anything.
- About 3 minutes, tap only
- English and Arabic, right-to-left
- Our name is never prefilled
Criteria reviewed by Samir Aziz, an independent UAE SEO consultant. Three of them favour agencies that have been around longer than we have. They stay in.
What you take away
- The RFP12 questions every agency answers in writing. DOCX and PDF.
- An Arabic twinThe same RFP in Arabic, laid out right to left.
- A live scoring sheetWeights that add up to 100, with the formulas built in.
- A 5-line summaryFor whoever approves, ready to forward on WhatsApp.
Build your shortlist brief
Welcome back. Files go to you.
Tailored to your answers
Your RFP is ready
12 questions and a weighted sheet, tuned to your answers.
Prefer your own template? Take the questions as plain text. No email needed.
Send me the editable files
We’ll email the files to this address. Nothing else unless you tick a box below.
How this fires
The kit catches buyers in the week they are told to compare agencies. It does their actual job, and the opt-in “answer it first” box makes our proposal the one the other two are scored against.
- Who
- s03 Google Ads shortlister told to compare three agencies this week (primary). Fallback for s05 in-house SEO leads, s12 procurement reviewers and s23 international teams running a formal selection. Also s06 pricing deliberators.
- Where and when
- Inline card under the pricing compare table. Secondary path on the paid hero (gclid, msclkid or a paid UTM). Desktop exit intent on paid landings, once per visit. The “how to choose an agency” guide and the contact page sidebar.
- Channel
- Work email for the editable files. A WhatsApp copy only with its own opt-in, or in a chat the visitor starts. The approver summary is forwarded by the visitor on WhatsApp.
- What happens next
- Files arrive in minutes. If the box is ticked, a strategist answers all 12 questions within 2 business hours, in column one of the sheet. If not, nothing more from us, unless the visitor asked for one reminder before their decision date.
Where visitors meet it
Entry points on the live site. All are inline content except the desktop exit card, which follows the one-per-visit cap and never shows to known contacts.
Comparing agencies? Build your shortlist brief
A neutral RFP and scoring sheet for any three, in English and Arabic.
Link building in Dubai, priced openly in AED
Shortlisting agencies this week? Build a neutral RFP in 3 minutesComparing agencies? Take a neutral RFP with you.
Twelve questions every agency should answer in writing, and a sheet to score them. Free, and visible before any email.
The fastest way to compare agencies is to make them answer the same questions in writing. Ask for unmasked sample sites, the vetting thresholds and the price per link at each DR band.
Build the RFP from this guide
Six taps. English and Arabic. Our name is never prefilled.
Start the Shortlist KitReplies within 2 business hours, Mon–Fri 9:00–18:00 GST
Not ready to talk to one agency?
Send the same 12 questions to three, us included or not.
Build a shortlist RFPMobile has no exit intent. On a paid landing, the kit is the secondary link under the hero form, and the hero domain field still feeds the free audit.
What happens after the ask
Every message, the hand-off the strategist receives and the numbers that tell us whether it works. The previews follow your own run of the kit.
Follow-up sequence
Deliverables the visitor asked for, in the channel they chose. Our proposal only if they ticked the box.
| When | Channel | Message | Sent if |
|---|
Sales hand-off
What the strategist sees in the CRM the moment the files are requested.
KPIs to watch
Targets are starting assumptions to test in the first 90 days.
Guardrails: complaints that the criteria are biased (target 0), the share of downloads by agencies and link sellers, Arabic documents passing native review (target 100%), reminder emails sent only to visitors who ticked the box, exactly once, and the share who copy the questions instead of requesting the files.